EntReps Solutions

Connect the world with EntReps: Bridging India to the globe and beyond.

Introduction to India as a Travel Market

India, already the world's largest emerging outbound travel market, is experiencing a travel boom, with 63% of Indian travelers intending to augment their travel budgets for 2024. Furthermore, projections indicate that Indian travelers will ascend to the position of the fourth-largest global spenders on travel by 2030.

India's outbound tourism market presents lucrative opportunities for destinations willing to understand and cater to the diverse needs and preferences of Indian travelers. By leveraging strategic marketing and hospitality initiatives, destinations can position themselves as top contenders in India's thriving travel landscape.

About EntReps Solutions

EntReps Solutions, established in 2012, is a marketing consultancy firm specializing in providing integrated solutions for clients in the travel industry. With a focus on assisting organizations, products, and entities to establish and develop their business in India, EntReps Solutions offers a range of services tailored to meet the needs of its clients

The company's service portfolio includes event management, sales and marketing representations, media planning, public relations, market research, and communication strategies. With a dedicated team of professionals, EntReps Solutions leverages its expertise and experience to deliver customized solutions that drive business growth and success in the competitive travel market

Racing Ahead : Indian Wanderlust Takes Flight

India's outbound tourist market, prior to the COVID-19 pandemic, ranked among Asia's fastest-growing. Remarkably, India has rebounded to 61% of its pre-pandemic outbound travel levels, welcoming 13 million outbound tourists in 2022, a recovery outpacing many Asian nations

India emerges as a vibrant and expanding source market for leisure travel. To allure Indian leisure travelers, destinations could adopt targeted marketing strategies, expand affordable options, and tailor on-the-ground hospitality to Indian preferences. Now is the time for destinations to craft compelling value propositions and establish themselves as preferred locales. Actionable steps include

Our Services

Representations

At EntReps Solutions, we offer comprehensive brand representation and sales & marketing services tailored to hotels, destinations, and tourism products

Sales Mission & Roadshows

EntReps Solutions, excels in organizing sales missions and roadshows tailored to our clients' needs. Leveraging our extensive network and relationships across India, Sri Lanka, and Nepal.

Events & Exhibitions

EntReps Solutions specializes in event management, with notable achievements including the successful management of buyer and business visitor programs for SATTE, South Asia's premier travel trade exhibition, resulting in a substantial increase in visitor footfall.

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Major Travel Trends in India (as of March 2024)

Shift towards Experiential Travel and Eco Tourism

The rise of experiential travel, eco-tourism, and offbeat destinations is diversifying the industry, appealing to a broader audience, and fostering inclusivity.

Rising Middle Class

India's expanding middle class, growing at 6% annually and projected to reach 60% of the population by 2047, is driving significant tourism growth, boosting demand for travel services and contributing to the nation's income.

Digital Revolution

Travel planning has been revolutionized by apps like MakeMytrip, Booking.com, and TripAdvisor, offering budget-friendly and flexible payment options like 'travel now, pay later' schemes, making international travel more accessible.

Religious and Spiritual Revolution

Religious tourism remains a significant segment in India, alongside increasing interest in visiting filming locations of movies and TV series, with 94% of Indian travellers influenced by on-screen destinations.

Integration of Artificial Intelligence

Indian travellers are embracing artificial intelligence in trip planning, with 45% already using AI on their phones. About 76% seek AI-based tips to enhance their travel experiences, reflecting a growing market projected to reach $17 billion by 2027.

Sleep Tourism

A burgeoning sector globally, sleep tourism is gaining popularity among Indian travellers, with 65% expressing interest in "sleep retreats" in 2024. Sleep-related activities are becoming significant factors in vacation planning, with 66% reporting better sleep during holidays.

Destination Selection

Proximity holds significant sway in Indian travelers' decision-making, with approximately 70% favoring nearby destinations. The Middle East, with its short travel time of under four hours and sizable Indian diaspora, attracts about one-third of Indian travelers, closely followed by South Asian destinations. For longer journeys, North America and Western Europe reign supreme. While certain destinations maintain their popularity, others are emerging as contenders, reshaping the travel landscape.

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Diverse Presence

Indian travelers exhibit diverse preferences based on regional nuances. Factors such as travel purpose, diaspora distribution, and cultural ties influence destination choices, rendering the Indian travel market multifaceted and dynamic.

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